You can easily migrate your Return Magic settings and active RMA’s to ReturnGO so that you can provide the best possible return experience to your customers without any downtime.

What our users are saying

When is ReturnMagic closing?

Return Magic is set to close on July 6th, 2022, it is advisable to start migrating as soon as possible.

How can I migrate to ReturnGO?

Contact our support team they are available 24/7 they will help you migrate your Return Magic settings and RMA’s over to ReturnGO.

Do you provide return shipping labels?

Yes, you can generate a return label automatically or upload it manually.

Can I schedule a demo?

Yes, you can book and see ReturnGO in action.
Please book your demo time here: https://returngo.ai/request-a-demo/

Are international returns supported?

Yes, ReturnGO supports international returns, setting up different return policies based on the customer’s location, and so much more.

Do you help me set up? 

Our onboarding team is here to help you every step of the way, anywhere from Return Magic migration to setting up new rules and policies. No matter how big or small the questions might we are available 24/7.

How to choose the right apps for your Shopify store

Check online reviews — Similar to how your customers look for reviews about your product, make sure to check the reviews of each app you’re interested in to see what other store owners are saying. You might find others are noticing glitches or restrictions and can recommend a better version.

Cross compare a few articles — Every E-Commerce blogging site (just like us) will have their own version of ‘the best Shopify apps’ article. But don’t take it for the gospel. The best way to get a general overview is to cross-reference several articles to find which apps are referenced time and time again.

Think about your customer — Is your customer demographic young or old? What sorts of things are uniquely important to your audience? What is your customer looking for? Have your customers mentioned in their reviews something that your site is missing? By listening to your customers, understanding how they navigate their way around your website, and figuring out what else you can offer, the path to find the best apps will become a lot clearer.

Don’t be woo’ed by freebies — Hey, it’s great if you can find a free app to do what you need, however, don’t be put off by the apps that cost. You might find the free versions are pretty restrictive and later on down the line you’ll have to sign up for a subscription anyway. Make sure to check out what is available in the free versions of an app and what extra is available for the paid option.

With these things in mind, it’s time to get browsing. We’ve taken a look at a few articles online and cross-referenced them (though we would recommend you do your own research too). Each app below solves a common problem all store owners experience.

Yotpo— The One for Reviews

Over half of online shoppers look at reviews of a product before deciding to purchase it. Installing a review app to your Shopify account, which allows customers to share reviews directly under the product they’ve bought, will not only give your customers the information they’re looking for but also stop them from leaving your site to compare competitors. If a customer can see a great range of reviews on your site, it’s more likely they’ll seal the deal with a purchase.

ReturnGO — The One for Returns

ReturnGo can be integrated into your Shopify store to automate the solving of returns. The system asks the customer a series of questions to understand their needs and reason for return and calculates a sum of store credits to offer them instead. The app’s aim is to have customers cancel returns and transform them into repeat customers by offering them credits to keep their items. ReturnGO is a great way to save money on restocking and fulfillment.

Benchmark Hero — The One for SEO

This app will be a lifesaver when it comes to getting traffic to your website. While writing product descriptions that you think are right is a good start, Benchmark Hero will provide you with an SEO audit of your website in live time. That way, you can see where you’re going wrong and what needs to be improved. Having this app installed is useful as it means you no longer have to search the web for a similar tool every time you want to do an audit.

Upsell and Cross-Sell Products — The One for Increasing Basket Value

Sure, it’s not got the catchiest name, but this app can help secure more value in each customer. Say a visitor to your online store has reached your site from a link on Google, directly to the product they’re looking for: The customer hasn’t seen anything else you have on offer and might proceed to the checkout without even looking around. Upsell and Cross-Sell Products allow you to showcase other similar and relevant products under your product page in a ‘you may also like’ format. That way, the customer can see accessories or add-ons that they also might be tempted by.

Tidio Live Chat — The One For Telephone Phobias

As the world becomes ever-so-obsessed with messaging apps, many would rather find a store that allows them to contact customer service without having to call. This is why you’ve probably noticed that most sites are moving towards live chat boxes on their website or on social media. Tidio Live Chat allows you to create up to 100 scenarios in which the customer can be offered an automated message then and there. No more looking around for FAQs, waiting for email replies, or picking up the dreaded phone.

Conclusion

And there you have it. A quick guide to choosing the best apps for your Shopify store. There are so many more apps to discuss from abandoned cart recovery, built-in marketing apps and things to help you create a loyalty scheme for your customers. But with every store and customer being different, you know better than anyone what your store is missing. And with one of the biggest plug-in/app stores for E-Commerce out there, you’re bound to find the perfect tool for you.

Wardrobing is actually a form of return fraud, and it’s most often done with expensive clothing, which is where the name originated. Clothing is still the most ‘wardrobed’ item, followed by electronics and shoes.

Maybe it’s for a special occasion; maybe it’s for a killer social media post; maybe it’s to impress people; it could be a sign of our obsession with instant gratification.

Did you know at least one in nine shoppers have ordered an item just to take a photo for a social media post before returning it?

With over 500 million daily users on Instagram alone, that figure will only increase. The pressure to be seen wearing the latest brands, to imitate favorite celebrities is staggering. Unfortunately, the generation that has been the most frantic in trying to live up to that pressure is usually the same one that does not have the funds to sustain it past their social media accounts. Maybe you’re trying to break into the world of Instagram influencing, naturally, you’re tempted to purchase from one of the hottest brands of the moment, keep the tags on, take an amazing photo, post it and get a ton of interest and likes and return the item as if you never wore it.

No harm is done, right?

Wrong.

Research has found that almost a third of stores in the UK alone have seen a notable increase in serial returns that can cost the online retail market billions every year.

‘Wardrobing’ is now causing a significant amount of that. For a lot of retailers, a single return means they will make a loss on that item. Over the course of a financial year that can add up to potentially 13% of online businesses’ profits. It’s not difficult to see how specialist online retailers can easily fall into hardship due to the crippling influx of return costs.

Online retailers are starting to take action, looking out for unusual patterns in returns activity. Online fashion giant, ASOS, has updated its return policy, extending the return period from 28 to 45 days. This may seem like a counter-intuitive move. They’ve always had the 28-day policy, now however if you choose to return an item within the 29–45 days period you will receive store credit. They have also reworded their policy stating ‘…We also need to make sure our free returns remain sustainable for us and the environment, so if we notice an unusual pattern, we might investigate and take action.’ Taking action could mean deactivating an account or being added to their blacklist of ‘serial returners’ which would block access to the site altogether.

There are now also multiple options for tagging your clothing items. Tags which can be easily removed if you want to wear and keep the item, but are conspicuously placed and are required to still be attached if you want to return the item. Ideally, the placement of the tag on the garment would deter shoppers from being able to wear the garment if the tag cannot be removed.

A lot of smaller businesses will offer store credit only for returns. Unless the customer can prove the item was faulty upon purchasing, in which case they should be refunded. However, offering store credit keeps the customer wearing or using an item from your store, which hopefully encourages repeat business, and costs the retailer less overall.

Hopefully, this ‘wardrobing’ crackdown we are witnessing will expand further until it is inevitably ‘the norm’.

1. Detailed Product Descriptions

Every product you are selling online should have an engaging, accurate description to go with it. This will help your customers to determine if they are buying the product that best suits their needs. Every product description should include important details without getting technical (re-member your customers aren’t going to be familiar with shop talk). This could include product features; design and shape; what sets it apart from similar products on the market? Be honest about what your product can achieve. You may have a quality product but promises of miracles it can’t perform will definitely send return figures rocketing.

2. Quality Photography = Accurate Representation

Your product imagery is what will catch the customer’s eye first so it has to be amazing. Figure out the aesthetic of your website and make sure your product imagery is consistent with it. Make sure you are representing all the features of your product that you want the customer to see. Quality photography provides high-resolution images that allow the customer to zoom in and reveal every part of the product. Figure out what makes your product look its best. That could mean trying different backgrounds; different lighting methods; accessorizing the layout differently. You will rarely get ‘the shot’ in the first

shot.

3. Honest Reviews

I know when I shop online I always look for reviews from other customers. If you can, try to incorporate a reviews page on your site, or perhaps add a reviews section on the product page. Honest reviews go a long way to helping people decide to make a purchase, especially if it’s a large amount of $$$$; purchase of an item they expect to not replace; when it’s something that will be used for a very specific purpose. Don’t worry if someone writes a negative review. Reply accordingly, and that gives you the opportunity to show future customers how you respond, and that you care about your customers.

4. Sizing and Specs

One of the primary reasons for product returns is improper sizing information for the product advertised. It is essential to give precise dimensions; measurements and size charts for the customer. For example, a fashion product. Provide a size chart including how and where to measure. It’s also a good idea to include international sizing if you intend to offer international shipping. Make sure your measurement application is relevant to the product. For example, a product that holds liquid is more likely to be measured in fluid ounces, rather than or swell its dimensions.

5. Package to Prevent Breakages

Another primary reason for returns is improper packaging and handling, leading to breakage or damaged products before they’ve even got to the customer. It goes without saying that fragile items need a good protective buffer. Test your product in different size boxes, with different

types of packing material to see which ones work best under stress. Make sure your box size is adequate to allow a snug fit with protective material so there’s less chance of damage or breakage when the box is moved. Use a courier service you trust. Do they have a good reputation? Do they treat your packages carefully? Do they go the extra mile when they know something valuable or fragile is inside? Do they offer different services and delivery options? The more options the courier service gives you, the more options you can give to your customer. 

Influencers are a marketer’s favorite tool at the moment, with 78% budgeting influencers into their strategies for the next year. So, if you’re new to influencer marketing, it’s time to jump on the bandwagon. If you don’t, you could be missing out on thousands of dollars’ worth of profits…

Today, we’re going to summarize what exactly influencer marketing is and how you can start using it.

What Makes An Influencer?

There are 4 typical types of influencers, the highest of which are celebrities. We’ve all seen celebrities posting products on their social feeds or partnering with brands on particular campaigns. This is influencer marketing in its most obvious form.

We wouldn’t advise trying to get Kim Kardashian to promote your products though. Celebrities are the influencers every business wants but likely can’t afford. And that’s why the other three types exist.

Nano-Influencers

Nano-Influencers are a great tool for small businesses because they’re affordable and authentic. This type of influencer will have 1k-10k followers on their social feeds, giving them a closer-knit community than larger influencers. They’re likely to give a real opinion of a product and only promote those that sit well with their following. Only social media characters with over 10k followers used to be classed as ‘influencers’, but now algorithms are looking for organic growth and authenticity — meaning it’s time for the nano-influencer to shine.

Micro-Influencers

These middle tier social media stars can make a real difference to your bottom line. But, with their following reaching anywhere between 10–50k, they can cost a pretty penny to hire. Engagement rates are still a high 8–10%, so they still benefit from the Nano tier’s engaged community.

The additional benefit of working with influencers over 10k is the dreamy ‘swipe up’ capabilities on Instagram. When an influencer adds a post to their story about your brand or product, they can attach a link to the post, which will direct the viewer to your site. This direct traffic is ideal for retaining potential customers — all you have to do is have a killer website that wows them into a purchase.

Macro-Influencers

These are the type that can have just about any number of followers over 50k. This means you might be working with stars with up to 1m followers… and naturally, the more followers they have, the more it’ll cost you. Macro influencers are the traditional type of social media star that marketing agencies have been using since the beginning. The issue is, that now influencing is so mainstream, these people have a much less engaged following.

So, if you’re looking for high engagement, as well as affordability, you’re better off using Nano and Micro-influencers.

Finding an Influencers for Your Brand

Contacting an influencer isn’t like trying to contact a celebrity. These highly engaged social media stars are constantly on their social feeds and can more than likely contact such.

But how do you find someone for your brand? The simplest way is to take a look at who’s already following your brand’s socials. Take a look at your current following to see if there are any influencers — big or small. This is the best type of influencer for your brand because they’re already invested in your product and can provide authenticity to their review.

There are, of course, other ways to find an influencer — there are even specific influencer agencies popping up across the world. Databases or influencer list tools online can be used to find someone within your niche. You’ll often find their social handles or a way to contact them directly.

Creating an Influencer Campaign

Like traditional marketing, you’ll need to have a strategy in place before you get started. Are you only using one influencer? How many pieces of content do you need them to create? What will they say? How much are you willing to spend? You will need to create a detailed plan of your influencer’s requirements and how you plan to boost your own marketing during the campaign. With a strict plan, you can ensure success if measured by specific metrics you choose, rather than taking the measurements the influencer gives you as gospel.

Once you’ve got your campaign plan together, you can start contacting influencers via your brand’s social media DMs or email. Whichever way you choose, make sure to give them all the details and ask for a quote.

Costs will be a tricky subject, and you’ll need to be willing to negotiate.

Once everything is in place, your influencer will get working on the content for you to approve — you should have the last say every step of the way.

While your stars get to work with their content and promoting your brand to their followers, you need to make sure your marketing and feeds are looking amazing. Their followers will likely head over to your site or social handles and immediately move on if they don’t see anything they like.

Conclusion

This quick guide is a simple introduction to the huge world of influencer marketing. With new platforms such as TikTok taking the world by storm each year, there’s always some new way to climb to social media fame — which is perfect for businesses looking for ambassadors. By using a mixture of influencers with different followings, you will gain an engaged customer base that’s interested in your brand. The next step is down to having a killer product and a great customer experience. Good luck.

In today’s article, we’ll discuss what this technique is, how it works, and its benefits.

What is Data-Driven Marketing?

What used to be an innovative and advanced way to create marketing is now almost a necessity. Data-driven marketing is built into a business’s core brand strategy and, as such, carves its way into every piece of marketing you put out.

By definition, this type of marketing uses the analysis of ‘big data’ to create useful insights into your customers. Big data is often collected through interactions with consumers. This data is then used to create predictions about the behaviors of consumers in the present and future. By studying your current customers’ behaviors and combining them with the data you can access from other studies and statistics, you can start to build a marketing strategy that will capture your audience in the right place at the right time.

Traditional marketing would follow a ‘one size fits all’ style, with the same marketing assets being used across offline and online advertising streams without much consideration for screen size, audience, or demographic.

In its simplest form, data-driven marketing could include finding out what times of day most people are online and setting your ads to only run during this period. There’s no point paying to advertise your brand at 6 am if nobody will see it.

Data-driven marketing has increased the need for personalization and made it much easier for businesses to incorporate it into their existing strategies.

Easy to Implement Data-Driven Marketing

Sounds scary and confusing, right? Well, the good news is, your business is probably already using data-driven marketing without you realizing it.

Simple examples of data-driven marketing are part of the norm these days, so if you’re using retargeting, dynamic ads, or targeted email campaigns, you’re already off to a good start.

If you’re not sure what any of the above means, here’s a little explanation:

Retargeting

Retargeting ads are essentially ads that follow you around online. If you’ve been looking at a specific product on a website, more often than not, you’ll notice an advertisement for the same item suddenly in your social media feed or on Google. This is done by a website collecting your data to help display the most relevant ads to you.

Dynamic Advertising

When using platforms like Facebook Ads manager, or Google Ads, you’ll have seen the ‘dynamic ad’ option. This means that you enter some details about your campaign, a tagline, a picture, and the Ads manager will take care of the rest. It’ll adapt your campaign to fit mobile and desktop, and also display ads differently depending on where they’re viewed; Instagram stories, Facebook feed, banners, etc.

Targeted Emailing

If you’ve segmented your email subscribers into different interests or demographics, you’re already working with data-driven marketing. By targeting certain people with certain emails, you’re using the data you have available to adapt your campaigns accordingly.

Why Should I Use Data-Driven Marketing?

There are many benefits to using data-driven marketing, all of which can really help set you apart from your competitors.

Personalization & Segmentation

We’ve already mentioned this buzz word a few times in this article, and you can find out more about personalization in our previous post here. Using data, marketing companies find ways to convey different messages to different people — making your catchment audience much bigger. Your business might sell various products, all for different people, so how do you expect one ad message to entice everyone? The simple answer is that you can’t. But rather than choosing what to advertise and accept a drop in sales for other departments, personalization can help you push the right products to the right people, in the right place, at the right time. That’s a lot of ‘right’ that you could be doing…

With a deeper understanding of your audience, you can segment different target groups and display the perfect message for each. This will help improve conversion metrics, as well as ROI and customer loyalty. Find out more about what metrics you should measure in our guide here.

Create a multi-channel presence

With the use of data analysis, businesses can create automated campaigns that adapt to the channel they’re displayed on. Automation will place ads in the right place to reach your customer at any given time. It’sThis level of ‘on it’ marketing can transform your campaign message’s effectiveness.

No longer is offline and email marketing enough; ads need to be across every social media channel, website, search engine, and more.

Improved Shopping Experience

You can use data from your competitors or create your own survey to find out where your customer’s shopping experience is failing. You can get a lot of insight into your website’s workings through a simple questionnaire, and people are usually more than happy to help with improving your services.

This data can allow you to make changes to your current site navigation and create a smoother and faster way for customers to shop. This improved functionality will then create a better shopping journey, which in turn will lead to more customer loyalty.

Better product launches

If you’re using data within your marketing, you’ll quickly see which products aren’t quite right for your target audience. With this, you’ll be able to improve your current range, find out what’s missing, and also launch products that suit your customer that little bit better.

How to introduce data-driven marketing

Introducing new marketing strategies can be pretty tricky and difficult to understand if you’re just starting out. Certain technologies can help with implementing your strategy and ways to make your marketing department work together to create the best outcome for the business.

Automation Tools

These types of tools will help keep things ticking over the day today. By integrating technology to help the running of your marketing campaigns, you’ll be able to stick to objectives and avoid getting inconsistent results. Staff can focus on analyzing the effectiveness of campaigns while the automation tools take care of the implementation.

Cross-Departmental Data Sharing

If you’re collating data, you should make sure that everyone in the business has access — that means the whole marketing team, category, sales, and anyone else who might find it useful. If the whole company isn’t using the same set of data, strategies, and campaigns will be inconsistent and can be difficult to measure effectively.

Analyze Your Competitors

You should always take the time to get to know your competitors: Learn how their website works, figure out what their current marketing strategy looks like, and read the comments on ads via social media to see if the messaging is really resonating with their customer. Any level of weakness is an opportunity for you to steal their customer.

Without understanding what your competitors are doing, it’s impossible to ever be one step ahead. A little bit of stalking is the key to your success.

It’s also worth making sure your team is staying up to date with the latest trends and technology advancements so that you can adapt your current brand strategy accordingly.

Monitor Results

There is still an element of trial and error with data-driven marketing, which is why you should dedicate some of your time or part of your team to monitoring campaigns’ success while they’re still running. It’s not a one-size-fits-all solution, and as such, there are huge differences in what works and what doesn’t from industry to industry.

By continuously monitoring your own campaigns, you can identify areas to improve and fix them while there’s still time. It’ll also help you focus your budget on the right strategies so you’re not wasting money on ineffective campaigns.

So, if you’re not already using any form of data-driven marketing, it’s really time to put plans in place. Check out your competitors, understand what tools are available, and learn as much as possible about your current customers. Start with small implementations such as retargeting and dynamic ads to help you get started.

But, why should you use ReturnGO and how will it benefit your e-commerce business? Let’s find out!

Reason #10: A Self-Service Portal

The ReturnGO portal lets your customers make requests for return and exchange without having to contact any support staff. It drastically reduces the load of customer support and also your staff requirement.

ReturnGO makes daily return and exchange requests run smoothly.

Reason #9: Provides a Better Return Experience

Your customers will experience innovative, professional, and easy ways to make their return requests. They can process their requests on any device of their choice.

ReturnGO’s easy return experience focuses on customer satisfaction and increases the chances of them doing business with you again.

After all, when it comes to any business, the customer is king. ReturnGO helps you convert one-time customers into loyalists.

Reason #8: Any Store, Any Language, Any Currency

ReturnGO is a portal built for everyone. Irrespective of whether your e-store is new, mid-sized or a large enterprise, ReturnGO has got you covered. It supports all languages and currencies.

Reason #7: Exchange in One-Click

Most returns and exchanges are usually caused due to incorrect size. ReturnGO offers your customers the chance to quickly exchange their product with another size or color first. It makes a seamless connection with your Shopify store and notifies your customers of the stock available at any given moment, making the return & exchange process fast and quick.

Reason #6: Carrier Integration

ReturnGO can connect with popular shipping providers and generate pre-paid labels in real-time. It also helps you to maximize customer loyalty by engaging the customers with post-purchase tracking and notifications.

Reason #5: Store Credit Over Refunds

The software develops its own credit system based on Shopify discount codes. Irrespective of whether the customer is a guest or an account holder, they will be able to use their credits at checkout while also being able to see their remaining balance, expiry, and more.

Reason #4: A Different Level of Support

Client satisfaction is of utmost significance to any business and ReturnGO understands that. You can contact support any time of the day, any day of the week via online chat or email. You can also schedule a zoom meeting as you need. ReturnGO will be there to solve your queries and answer your questions every step of the way!

Reason #3: Trusted by Well-Known Brands

Every day more and more brands are choosing to use ReturnGO and its unique services. ReturnGO puts your security and privacy first. It also supports GDPR and various other privacy regulations to ensure that your business is safe.

Reason #2: Encourage Exchanges and Credit Using AI

ReturnGO handles it all if you let it. Allow ReturnGO to encourage your customers to skip the typical refund resolution and instead opt for store credit! In short, ReturnGO’s smart algorithm offers your customers the right amount of credit which prompts them to choose the best resolution for you and your store.

Using machine learning, ReturnGO continually learns how to maximize customer repurchase rate and average order value.

It also protects you against frauds and keeps you informed about your customers while maximizing your profits.

Reason #1: Easy to Use, Simple Pricing Model

The idea behind ReturnGO is to make life easy for you. The platform is flexible and easy to use. Its pricing model too is simple, clear, and fair. There are no hidden charges for features you will not use. Just choose a plan that best suits your needs and help ReturnGO provide an optimal solution to your e-commerce return needs.

Take the leap and allow ReturnGO to revolutionize the way e-commerce returns work!

Let’s Connect

If you believe ReturnGO is the best thing that can ever happen to you and your business, install ReturnGO’s return & exchange app from Shopify’s app store. Start using the free trial and let ReturnGO speak for itself.

In case you have any questions or would like to schedule a demo, feel free to hit us up by sending an email to hello@returngo.ai